The Red, White & Boom

The Red, White & Boom was made for the boys of summer. For the sweaty days playing pickup ball at the park, or traveling with 11 of your friends to an All Star Tournament or to play up at Cooperstown. 

These glasses are a limited run of only 200 pairs, featuring a special Areté logo that replaces our sun icon, with a star icon, paying tribute to the freedoms, the sacrifices and the opportunities given to us here in the U.S.A.

Featuring Red and White Frames and Ice Blue Lenses, The Red, White & Booms are the perfect way to showcase your grit, your resilience and your perseverance that got you to the top. 

Pairs well with Bomb Pops. 

The Red, White & Boom is available in both Youth and Adult Sizes.

The Red, White & Booms were designed by Colten Rollett, from the Brolletts. An 11U travel baseball player who loves helping his friends to become the best version of themselves. 

That is the deeper meaning behind Arete Shades. 

Arete is Greek for excellence, or virtue. 

But we like the deeper meaning behind the word, as expressing the best version of yourself moment, to moment to moment. 

Every time you put on a pair of Arete Shades you are not just blocking the sun from your eyes, but you are blocking your mind from the distractions that take you away from being the best version of yourself in this moment. 

So get ready to step up. To train hard. To play at your peak. And never stop chasing excellence. 

 *All photos, videos and editing done by Colten.