The Florida Fire

The Florida Fire was inspired by Tim Tebow's infamous speech, The Promise. The speech came after a tough loss for the Florida Gator's quarterback and is something that every young athlete can take to heart. 

No matter the score...

No matter the circumstance...

No matter how hot it gets...

Or how hard the challenge may be...

...when you put on a pair of these glasses no one will play harder than you, with more character, grit and determination than you.

No one will be more focused or ready for the challenge than you. 

That is what these glasses represent. 

Here is the full speech from Tim Tebow:

"I just want to say one thing.

To the fans and everybody in Gator Nation, I'm sorry, extremely sorry.

I promise you one thing, a lot of good will come out of this.

You will never see any player in the entire country play as hard as I will play the rest of the season, and you will never see someone push the rest of the team as hard as I will push everybody the rest of the season, and you will never see a team play harder that we will the rest of the season."

Featuring Orange Mirror Lenses and Blue Frames, the Florida Fire will be your constant reminder of the fire burning deep inside of you, that can you channel whenever you need it most. 

The Florida Fire is available in both Youth and Adult Sizes.

The Florida Fire was designed by Colten Rollett, from the Brolletts. A 12U travel baseball player who loves helping his friends to become the best version of themselves. 

That is the deeper meaning behind Arete Shades. 

Arete is Greek for excellence, or virtue. 

But we like the deeper meaning behind the word, as expressing the best version of yourself moment, to moment to moment. 

Every time you put on a pair of Arete Shades you are not just blocking the sun from your eyes, but you are blocking your mind from the distractions that take you away from being the best version of yourself in this moment. 

So get ready to step up. To train hard. To play at your peak. And never stop chasing excellence.